About Crimson

Crimson Education is the world’s leading college admissions consulting firm, with over 1,490 Ivy League offers and 2,410 to the US Top 15. We help ambitious students gain admission to the world’s top universities through expert-led guidance and proven, data-driven strategies. Crimson students are 7x more likely to get into the Ivy League than their peers. We were recently featured on the front page of the Wall Street Journal.

We’re the only college admissions consultancy that brings together:

• Former Ivy League and Top 20 admissions officers to rigorously review and refine applications

• Professors and PhD teaching fellows from leading universities to guide students through original, independent research — with pathways to selective peer-reviewed publication or conference presentation

• Past ISEF winners and judges who coach students to compete for state, national, and international science fair awards

• Capstone project mentors who help students design and scale leadership initiatives with real-world impact, measurable outcomes, and credible external validation

Job Summary

We are seeking a highly driven Paid Search Manager to join our expanding HQ Performance Marketing Team. This role offers a unique opportunity for an individual with a strong growth mindset to lead us in scaling our paid search campaigns to new heights. The Paid Search Executive will be reporting directly to the Digital Excellence Lead.

In addition to building, optimizing, and reporting on paid search campaigns, the role also includes the exciting challenge of implementing new tools and frameworks to better support the team and scale our Paid Search Initiatives. The ideal candidate will work closely with Regional Digital Marketing Managers from over 20 countries, gaining remarkable global exposure and collaborating with diverse teams, all towards ensuring consistency and efficiency in all paid search efforts.

What You'll Do:

• Support Regional Digital Marketing Managers: Assist the Regional Digital Marketing Managers in the execution, optimization and reporting of their Paid Search campaigns

• Conduct Campaign Audits: Perform deep dive audits into respective markets' Paid Search campaigns to identify areas of improvement.

• Handle Keyword Research & Creation of Ad Copy: Conduct keyword research, create compelling ad copies, and manage campaign elements such as conversion rates, bidding, call-to-action, etc.

• Analyze & Report: Analyze keyword costs, split testing, landing pages, cost per conversion, and inform stakeholders of new opportunities, potential risks, and other key issues.

• Maintain Data Tracking: Ensure robust data tracking via Google Tag Manager and Analytics.

• Stay Informed: Maintain up-to-date knowledge of industry news and best practices.

• Guide Team Members: Provide clear communication on PPC best practices to team members and guide them on applying these practices to their campaigns.

• Support Performance Marketing Team: Assist and drive the performance marketing team in generating more revenue through non-brand campaigns.

• Test New Strategies: Launch, test, and refine new Paid Search strategies and channels to drive growth in Paid Search

Who You Are:

• You have at least 2 years of experience in Paid Search Marketing

• You're fluent in written and spoken English.

• You have a proven track record in lead generation, driving traffic, and growing audiences.

• You excel in working cohesively with different teams and regions.

Things We Love:

• A deep understanding of paid search best practices and the willingness to stay updated on industry trends.

• Strong analytical skills with the ability to dive deep into data, discover trends, and draw actionable insights.

• Excellent communication skills with the ability to clearly and effectively guide team members.

• A persistent drive for growth and the ability to test, learn, and refine strategies.

• A team player who thrives in a collaborative environment and is committed to building strong relationships with stakeholders.