Sales Development Representative
About Crimson Education
Crimson Education is the world's leading college admissions consultancy, with over 1,490 Ivy League offers and 2,410 to the US Top 15. Founded in Aotearoa, we help ambitious students gain admission to the world's top universities through expert-led guidance and proven, data-driven strategies. Crimson students are 7x more likely to get into the Ivy League than their peers. In October 2024, our work was featured on the front page of the Wall Street Journal.
The role
You'll be the first point of contact for families exploring Crimson. That makes you their first impression of what working with us actually looks like. Families investing in their child's future expect a premium experience from the very first phone call. Your job is to deliver that. You'll work directly with the SDR Manager and alongside the Academic Advisors who run the Initial Consultations you book. The role rewards effort. If you do well here, the path up is real, and people who succeed in this seat don't tend to stay in it long.
What you'll do
Call and qualify inbound leads across our products
Book Initial Consultations between qualified families and Academic Advisors
Keep your Salesforce pipeline accurate and current so every AA walks into an IC fully briefed
Follow up with event attendees thoughtfully and on time
Help plan and run local events that build brand awareness in NZ
Present at school talks, careers expos, and Crimson seminars when needed
Provide fortnightly pipeline and performance updates to management
What success looks like
Month 1: trained up, confident on calls, fluent in our products
Month 3: consistently booking quality ICs, Salesforce hygiene reliable, families telling us their first call with Crimson was excellent
Beyond that: showing the instincts that make the next step possible
What we're looking for
You're genuinely curious about people. When a parent starts talking about their child, you lean in because you actually want to understand the family, not because a training doc told you to ask about extracurriculars. Families can feel that on the phone within thirty seconds.
You're intellectually honest. If you don't know an answer, you say so. You'd rather defer and follow up than guess and get it wrong, because you understand that one wrong answer on a call costs more trust than ten good calls can rebuild.
You take pride in process. You understand why every step exists. Salesforce stays current, calendar invites are correct, and emails feel like they were written for the actual person receiving them. You check your own work before moving on.
You're self-directed when you learn. When you hit something unfamiliar, you look it up, check the training docs, or ask a colleague. When you do come to your manager, you come with context. Here's what I looked at. Here's where I'm stuck. That's a question anyone is happy to answer.
You reflect. You write things down, and you think about your day at the end of it. When feedback comes in, you take it seriously, and the same issue doesn't show up again the following week.
Your internal communication is clear and short. Slack messages have context. Questions show you've already tried to answer them yourself.
You're resilient. A rude parent or a string of voicemails doesn't ruin your afternoon. You're also honest when you're struggling, because hiding it tends to cost more than naming it.
You're future-oriented. You see this role as a runway, and you know the effort you put in compounds over time.
You believe in what Crimson does. Families can hear it on the call.
Nice to have, not required
Customer service, customer success, or client-facing experience
Familiarity with Salesforce or another CRM
Some understanding of US/UK university admissions
Background in education, professional services, or another environment where professionalism matters
Why Crimson
Flexible working environment
$1,000 personal training budget per year
Psychologist on staff
Strong internal mobility. 33% of last year's hires came from internal promotions or role changes
Fireside chats and workshops with high-calibre speakers
Radical Candour as a feedback culture
A global business across 28 markets, growing fast
One question for your application
Tell us about a time you had to admit to a customer or client that you didn't know something. What did you do next, and what did you learn?
Please keep an eye on your spam / junk email folder for correspondence from Team Tailor.
- Department
- Sales & Marketing
- Role
- Sales Development Representative
- Locations
- Auckland
- Remote status
- Hybrid
- Employment type
- Full-time