Crimson Education is the world’s leading college admissions consulting firm, with over 1,490 Ivy League offers and 2,410 offers to the US Top 15. We help ambitious students gain admission to the world’s top universities through expert-led guidance and proven, data-driven strategies. Crimson students are 7x more likely to get into the Ivy League than their peers. We were recently featured on the front page of the Wall Street Journal.

Crimson is the only college admissions consultancy that brings together:

• Former Ivy League and Top 20 admissions officers to rigorously review and refine applications

• Professors and PhD teaching fellows from leading universities to guide students through original, independent research — with pathways to selective peer-reviewed publication or conference presentation

• Past ISEF winners and judges who coach students to compete for state, national, and international science fair awards

• Capstone project mentors who help students design and scale leadership initiatives with real-world impact, measurable outcomes, and credible external validation

We’re backed by leading VC firms, including Tiger Global, Heal Partners, IceHouse Ventures, and Movac, and recently closed a USD $40M Series D funding round at a USD $640M valuation. We now operate across 21 markets worldwide, including the US, Canada, UK, Singapore, Japan, Hong Kong, Australia, and New Zealand.

Local Area Marketer｜ローカルエリアマーケター

Details about this role｜ポジション概要

• Full-Time

• Location in Tokyo, Japan (fully in person)

• Working within the JP Sales & Marketing team

• Languages: Japanese (Native/Fluent) & English (Business Level)

本ポジションでは、日本および海外在住の日本人家庭向けのマーケティングを、企画・実行していただきます。

日本の生徒・保護者に向けたコンテンツ制作、イベントやマーケティング施策の企画・運営、広告・SNS・メールなどのデジタルマーケティングに加え、グローバルチームと連携したキャンペーンのローカライズなど、幅広い業務を担当します。

日本語および英語での高いライティング・コミュニケーション能力を重視します。
Japanチーム内では主に日本語を使用し、グローバルチームとのコミュニケーションやマーケティング資料の作成・編集などでは、英語を日常的に使用します。

What you will be responsible for:

This role is responsible for ensuring effective local offline and digital marketing through content creation, localisation, and digital targeting.

• マーケティング施策のアイデアを創出し、企画から実行まで主体的に担当する。質の高いリードを創出し、地域のSalesチームによる個別相談につなげる

• 日本市場向けのマーケティングイベントや各種施策を企画・運営する

• チームメンバーと連携し、ウェビナーやイベントのスライド資料を編集・校正・改善する

• 日本語および英語でのコピーライティングを行う。SNS広告、EDM、ランディングページ、印刷物、イベント紹介文などのコンテンツを制作する

• デジタルマーケティングチームと密に連携し、オンラインコンテンツ、ランディングページ、SNS投稿、広告、EDMなどを最適化して、日本市場向けのイベントやマーケティング施策を促進する

• Events、Facebook、Content、Emails、PR、SEOなど、各マーケティングチャネルからのリードおよびコンバージョンをモニタリングする

• マーケティングパフォーマンスについて月次で進捗をレポートし、顧客行動やユーザーエクスペリエンスを分析・改善する

• グローバルのマーケティングチームと連携し、海外で成功している施策やベストプラクティスを日本市場に適した形で展開する

Skills we are looking for:

• Strong storytelling skills and the ability to connect emotionally with target prospects

• Basic understanding of how paid digital advertising works on Google, Facebook, and other social media platforms

• Experience crafting webinars, blog posts, multimedia content, and sales collateral

• Fluency in both English and Japanese, with strong written and verbal communication skills and the ability to create high-quality marketing copy in both languages.

• Knowledge of Japan and local marketing channels and partnership organisations for pursuing higher education overseas

• An understanding of the US/UK undergraduate application process

• Ability to work flexible hours when necessary (occasional meetings with other markets/time zones)

• Applicant must be eligible to work in Tokyo, Japan

Personal qualities we are looking for:

• High learning agility and growth mindset – comfort in a fast-paced, high-growth environment

• Creativity and drive - you love to explore new ideas and can see a project through from start to finish on time

• Self-driven and self-directed

• Collaborative and communicative. A team player, someone who makes great things happen for others and yourself

• Desire to upskill to a senior marketing manager, sales professional role and/or global position.

Bonus skills and experience for this role:

• Deep understanding of digital marketing and social media platforms

• Understanding of Canva, Marketo or other marketing integration software

• Event management experience

Why work for Crimson?

• Flexible working environment, you will be empowered to structure how you work

• Limitless development and exposure- our internal promotions/role changes made up 33% of all recruitment last year

• Impressive fireside chats and workshops to help the team continuously level up

• Radical Candour is a feedback approach we live by

• We’re a global player with 28 markets (and growing) across the globe!

If you're passionate about education, looking for a fast-paced, collaborative environment, and want to work with cutting edge technology, then we want to hear from you!

Our Mission

Crimson Education was founded on the belief that all students should have access to global education. Our services are designed to accelerate each student’s trajectory towards the very best education and professional opportunities. Each student has a holistic, personalised Crimson team of mentors and teachers to prepare them well for university and beyond. We thrive not just on our students’ admission to their dream universities, but focus on and celebrate their development over time.

As part of our holistic approach to education, Crimson Education provides a full suite of services powered by proprietary technology to facilitate our students in gaining admission into the best possible universities, including:

• A full-fledged Online High School (Crimson Global Academy);

• University Admissions Consulting;

• Boarding School Admissions Consulting;

• Extracurricular Activities and Leadership Coaching;

• Internship and Career Advising;

• Interview Training; and

• Personalised Mentoring for Individual Development.