Crimson Education is the world’s leading college admissions consulting firm, with over 1,490 Ivy League offers and 2,410 to the US Top 15. We help ambitious students gain admission to the world’s top universities through expert-led guidance and proven, data-driven strategies. Crimson students are 7x more likely to get into the Ivy League than their peers. We were recently featured on the front page of the Wall Street Journal.

Crimson is the only college admissions consultancy that brings together:

• Former Ivy League and Top 20 admissions officers to rigorously review and refine applications

• Professors and PhD teaching fellows from leading universities to guide students through original, independent research — with pathways to selective peer-reviewed publication or conference presentation

• We’re backed by leading VC firms, including Tiger Global, Heal Partners, IceHouse Ventures, and Movac, and recently closed a USD $40M Series D funding round at a USD $640M valuation. We now operate across 28 markets worldwide, including the US, Canada, UK, Singapore, Japan, Hong Kong, Australia, and New Zealand.

The Role

This is a full-time position, based in Auckland, New Zealand

This role is responsible for ensuring effective local offline and digital marketing through content creation and localisation, local partnership outreach, and digital targeting, specializing in the New Zealand Chinese community. Responsibilities include:

• Generating marketing ideas and owning marketing initiatives.

• Manage and support the end-to-end marketing planning, execution and optimisation of marketing and growth campaigns targeting New Zealand Chinese audiences

• Copywriting tasks in Chinese, including Wechat, Rednote ads and media booking, EDM campaigns, print collateral, event descriptions

• Localising global campaigns and other marketing materials

• Manage and grow Crimson’s following on organic social media channels including Facebook, Instagram, Email and Telegram

• Working closely with local advising & marketing colleagues, and HQ marketing team to create impactful and effective offline and online campaigns (including digital marketing ads to promote our events and services, creating local messaging and content assets that successfully engage and convert targeted prospects)

• Working closely with the digital marketing team to tailor online content, landing pages, social posts, ads and EDMs to promote local events and initiatives.

• Monitoring leads and conversion from marketing across all channels (Events, PR, FB, Content, Emails, PR, SEO & more) with weekly/monthly progress reporting, customer behaviour and user experience.

• Organising local marketing events and initiatives

• Sourcing, spearheading or coordinating with local offline and digital marketing channels and potential partners such as tutoring centres, concierge services, and schools

• Assist with scheduling consultations for high-quality leads with the local sales team

What skills and experience are required?

• Strong storytelling skill in Chinese and ability to connect emotionally with target prospects

• Basic understanding of how paid digital advertising works on Google, Facebook, Wechat, Rednote, TicTok and other social media platforms

• Native Mandarin speaker and fluent in English on a professional level both speaking and writing

• Knowledge of New Zealand local marketing channels in Chinese community and partnership organisations for pursuing higher education overseas

• An understanding of the US/UK undergraduate application process

• Comfort working in an international technology company with colleagues from all over the world.

What personal qualities are we looking for?

• High learning agility and growth mindset – comfort in a fast-paced, high-growth environment

• Creativity and drive - you love to explore new ideas and can see a project through from start to finish on time

• Self-driven and self-directed

• Collaborative and communicative. A team player, someone who makes great things happen for others and yourself

• Desire to up-skill to a senior marketing manager and/or sales professional role

What bonus skills or experience do we look for?

• Deep understanding of digital marketing and social media platforms

• Understanding of Marketo or other marketing integration software

• Chinese speaking and fluency in English

• Event management experience

Why work for Crimson?

• Flexible working environment, you will be empowered to structure how you work

• Limitless development and exposure- our internal promotions/role changes made up 33% of all recruitment last year.

• Impressive fireside chats and workshops to help the team continuously level up

• Radical Candour is a feedback approach we live by

• We’re a global player with 28 markets (and growing) across the globe! 

If you're passionate about education and people and looking for a fast-paced, collaborative environment, and want to work with cutting-edge technology then we'd love to hear from you!

Please keep an eye on your spam / junk email folder for correspondence from Team Tailor.