Want to revolutionize the future of education and do meaningful work that transforms future generations’ lives?

Crimson Education is a global EdTech company founded in 2013 with the idea that through personalised education and technology, we can transform students into the world leaders of tomorrow. We’re the world’s leading college admissions consultancy, with over 1,330 Ivy League offers and 2,140 to the US Top 15. With a passionate team of 800+ that's rapidly expanding across 30 markets, our unique tech platform connects expert-led guidance and proven data-driven strategies from 3,000 tutors and mentors with students worldwide. We help ambitious students unlock their dream career pathways, and Crimson students are 7x more likely to get into the Ivy League. What sets us apart is our unmatched scale and expertise. We have the largest team of Former Admissions Officers and College Counselors globally. Every student is matched with a carefully-chosen team of admissions experts who laser focus on different parts of their college application — from essays to extracurriculars — ensuring every detail is expertly executed. Valued at over $1B NZD and backed by over $147M NZD in funding from top-tier global investors, including Tiger Global and Ice House Ventures, we are just getting started. We were recently featured on the front page of the Wall Street Journal. Read the article here.

This is a full-time, Toronto-based role for a highly motivated, customer focused individual who thrives in a fast paced, performance oriented environment.

This role goes beyond traditional lead qualification, you will play a critical part in driving revenue growth by engaging, nurturing, and converting high intent leads, while also proactively generating new opportunities.

You will own the customer pipeline, with clear revenue and conversion targets, and act as the first impression of Crimson for prospective families.

• Own and convert inbound pipeline: Engage, qualify, and advance warm/hot leads into the sales process

• Influence revenue outcomes: Consistently meet or exceed conversion and revenue goals tied to pipeline progression and booked consultations

• Create urgency and value: Clearly articulate Crimson’s impact and guide families toward taking the next step

• Manage the funnel with precision: Maintain accurate, real-time tracking of leads and pipeline activity in Salesforce

• Book high-quality consultations: Schedule and position leads for successful conversations with Academic Advisors

• Drive new lead generation: Identify and pursue new opportunities through outbound outreach, referrals, and creative prospecting

• Deliver a premium sales experience: Build trust quickly and represent Crimson with professionalism and credibility

• Continuously improve performance: Refine messaging, objection handling, and outreach strategies to increase conversion rates

What skills and experience are required?

• Proficient in English - Spoken/Written

• Proven ability or strong interest in sales, lead generation, or business development

• Track record of meeting or exceeding targets, quotas, or KPIs (revenue, conversion, or pipeline)

• Exceptional communication skills with the ability to influence and persuade

• Highly organized with strong attention to detail and CRM discipline (Salesforce preferred)

• Resilient, proactive, and comfortable working in a performance driven environment

• Customer-obsessed with the ability to build rapport quickly with families

• Experience in education, professional services, or high-consideration sales is a plus

Why work for Crimson?

• Flexible working environment, you will be empowered to structure how you work

• Limitless development and exposure- our internal promotions/role changes made up 33% of all recruitment last year.

• $1,000 NZD training budget per year- we love to level up!

• Psychologist on staff

• Impressive fireside chats and workshops to help the team continuously level up

• Radical Candour is a feedback approach we live by

• We’re a global player with 30 markets (and growing) across the globe! 

If you're passionate about education and people and looking for a fast-paced, collaborative environment, and want to work with cutting-edge technology then we'd love to hear from you!

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