Marketing Executive (Chinese Marketing)

Details about this role:

• Employment: Full-Time

• Location: Hong Kong (remote work possible for part of the week)

• Team: Working within the HK Sales & Marketing team

What you will be responsible for:

This role focuses on engaging Mandarin-speaking families in Hong Kong through innovative content creation, event management, influencer and partnership marketing, and digital campaigns. You will play a key role in growing Crimson’s brand presence within the Chinese-speaking community, particularly through WeChat and Xiaohongshu (RED).

Responsibilities include:

• Developing and executing localized content and video marketing strategies for Chinese platforms such as WeChat, Xiaohongshu (RED), and more.

• Producing regular image and video content, and establishing a relatable brand persona for the Mandarin-speaking community.

• Planning, coordinating, and executing Mandarin-focused marketing events, including webinars, workshops, and expos, to ensure seamless delivery and an excellent attendee experience.

• Managing and growing Crimson’s presence on Chinese social platforms, launching interactive campaigns to foster community engagement.

• Planning and executing paid campaigns on Chinese platforms (WeChat Ads, Xiaohongshu, Baidu) and negotiating media buys with top-tier publishers.

• Building partnerships with micro-influencers, parent bloggers, and alumni to co-create content, host livestreams, and drive engagement.

• Monitoring KPIs such as follower growth, video views, event participation, and engagement rates; analyzing data to optimize future campaigns.

Skills we are looking for:

• Proven experience in WeChat and Xiaohongshu (RED) content creation is required.

• Experience in digital marketing, content creation, social media management, and event planning, with a focus on Chinese-speaking audiences.

• Excellent copywriting and video production skills (Mandarin and English).

• Demonstrated fluency in English, with strong communication abilities.

• Proficiency with marketing and design tools (e.g., Canva, Adobe Premiere, Photoshop).

• Familiarity with influencer or affiliate partnerships and paid campaigns on Chinese platforms is a plus.

• Analytical skills and familiarity with marketing analytics tools.

Personal qualities we are looking for:

• High learning agility and growth mindset – comfortable in a fast-paced, high-growth environment.

• Creativity and initiative – able to explore new ideas and see projects through from start to finish.

• Collaborative and communicative – a team player who works well with others.

• Highly organized with excellent project management skills.

• Passion for education and innovative marketing.

Bonus skills and experience:

• Proficiency in Cantonese.

• Deep understanding of digital marketing and Chinese social media platforms

• Understanding of Canva, Marketo, or other marketing integration software

• Knowledge of the US/UK university application process.

• Experience working in or with the education industry is a significant advantage.

Why work for Crimson?

• Rapidly growing, hyper-global EdTech startup (named TIME Top50 EdTech companies)

• Join a high-performing, diverse, and ambitious team

• Utilise innovative technology to reimagine the education landscape

• Limitless growth and development opportunities

• A NZD1000 individual training budget per year, we love to ‘Level Up’ (it’s one of our core values)!

• Annual Leave days: 15 days

• Health benefit Up to NZD2,000 in health insurance premium per year

If you're passionate about education, looking for a fast-paced, collaborative environment, and want to work with cutting-edge technology, then we want to hear from you!

We will be in touch via email. Please keep an eye on your junk/spam folder for emails from HR.

Our Mission

Crimson Education was founded on the belief that all students should have access to global education. Our services are designed to accelerate each student’s trajectory towards the very best education and professional opportunities. Each student has a holistic, personalised Crimson team of mentors and teachers to prepare them well for university and beyond. We thrive not just on our students’ admission to their dream universities, but also focus on and celebrate their development over time.

As part of our holistic approach to education, Crimson Education provides a full suite of services powered by proprietary technology to facilitate our students in gaining admission into the best possible universities, including:

• A full-fledged Online High School (Crimson Global Academy);

• University Admissions Consulting;

• Boarding School Admissions Consulting;

• Extracurricular Activities and Leadership Coaching;

• Internship and Career Advising;

• Interview Training; and

• Personalised Mentoring for Individual Development.