About Crimson

Crimson Education is the world’s leading college admissions consulting firm, with over 1,700 Ivy League and 450 Oxbridge offers. We help ambitious students gain admission to the world’s top universities through expert-led guidance and proven, data-driven strategies. Crimson students are 7x more likely to get into the Ivy League than their peers. We were recently featured on the front page of the Wall Street Journal.

We’re the only college admissions consultancy that brings together:

• Former Ivy League and Top 20 admissions officers to rigorously review and refine applications

• Professors and PhD teaching fellows from leading universities to guide students through original, independent research — with pathways to selective peer-reviewed publication or conference presentation

• Past ISEF winners and judges who coach students to compete for state, national, and international science fair awards

• Capstone project mentors who help students design and scale leadership initiatives with real-world impact, measurable outcomes, and credible external validation

Marketing Executive (Chinese Marketing)

Details about this role:

• Employment: Full-Time

• Location: Hong Kong (remote work possible for part of the week)

• Team: Working within the HK Sales & Marketing team

What you will be responsible for:

Crimson Education is seeking a strategic, highly autonomous, and market-savvy Assistant Marketing Manager / Senior Marketing Executive to fully own and scale our growth marketing strategies targeting Mainland and Mandarin-speaking families residing in Hong Kong.

This is not a purely execution-based content role. You will be the end-to-end owner of Crimson's Chinese marketing vertical—responsible for everything from strategic macro-planning and campaign localized execution, to rigorous ROI evaluation and optimization. The ideal candidate possesses native-level insights into the current Mainland consumer climate, deep expertise in high-conversion Chinese social channels (WeChat, Xiaohongshu), and a proven track record of driving high-value lead generation independently.

Responsibilities include:

• Strategic Planning & Ownership: Design and execute the overarching, end-to-end localized marketing strategy to build Crimson’s brand equity and drive premium lead generation within the HK-based Mandarin-speaking community.

• Social Media & Content Strategy: Own Crimson’s positioning on Chinese social platforms (primarily Xiaohongshu/RED and WeChat). Develop high-converting, localized content matrices and video marketing strategies that resonate with affluent Chinese parents.

• Performance Marketing & ROI Evaluation: Plan, launch, and manage paid ad budgets across Mainland channels (WeChat Ads, Xiaohongshu, Baidu). Track, analyze, and evaluate campaign performance metrics (KPIs, CAC, ROI), translating raw data into actionable growth strategies.

• High-Impact Event Management: Independently architect, promote, and execute end-to-end Mandarin-focused marketing events (high-end seminars, webinars, workshops, and expos) designed to convert high-net-worth prospects.

• KOL & Partnership Acquisition: Strategically identify, negotiate with, and manage relationships with top-tier publishers, parent bloggers, micro-influencers, and alumni to co-create high-engagement campaigns and livestreams.

Skills we are looking for:

• Experience: 3 to 5+ years of solid experience in digital marketing, content strategy, and event planning specifically tailored to Chinese/Mainland audiences. Experience in premium education, EdTech, or luxury/consulting sectors is a significant advantage.

• Market Insight: Native or near-native understanding of the Mainland consumer mindset, cultural nuances, and up-to-date social media algorithms/trends (WeChat, Xiaohongshu/RED).

• End-to-End Execution: Proven ability to work with extreme autonomy—handling projects single-handedly from initial concepts and copywriting through to final performance evaluation.

• Language Skills: Exceptional, persuasive copywriting skills in Simplified Chinese/Mandarin. Fluency in English is required for internal global collaboration. (Proficiency in Cantonese is a strong plus).

• Technical & Analytical Proficiency: Highly data-literate; comfortable evaluating marketing analytics tools. Proficiency with content/video creation and marketing integration software (e.g., Canva, Adobe Creative Suite, Premiere, Marketo).

• Visa Status: Must already possess a valid working visa in Hong Kong (e.g., IANG, TTPS, or Dependent Visa with working rights) requiring no immediate sponsorship.

Personal qualities we are looking for:

• High Autonomy & Drive: A proactive self-starter who thrives in a fast-paced, hyper-global EdTech startup environment without needing day-to-day hand-holding.

• Commercial Acumen: Strong business sense; someone who focuses on lead quality, conversions, and revenue impact rather than just "likes" or "follower counts".

• Project Management: Highly organized with exceptional time-management and multitasking abilities.

Bonus skills and experience:

• Proficiency in Cantonese.

• Deep understanding of digital marketing and Chinese social media platforms

• Understanding of Canva, Marketo, or other marketing integration software

• Knowledge of the US/UK university application process.

• Experience working in or with the education industry is a significant advantage.

Why work for Crimson?

• Rapidly growing, hyper-global EdTech startup (named TIME Top50 EdTech companies)

• Join a high-performing, diverse, and ambitious team

• Utilise innovative technology to reimagine the education landscape

• Limitless growth and development opportunities

• An NZD1000 individual training budget per year; we love to ‘Level Up’ (it’s one of our core values)!

• Annual Leave days: 15 days

• Health benefit: Up to NZD2,000 in health insurance premium per year

If you're passionate about education, looking for a fast-paced, collaborative environment, and want to work with cutting-edge technology, then we want to hear from you!

We will be in touch via email. Please keep an eye on your junk/spam folder for emails from HR.

Our Mission

Crimson Education was founded on the belief that all students should have access to global education. Our services are designed to accelerate each student’s trajectory towards the very best education and professional opportunities. Each student has a holistic, personalised Crimson team of mentors and teachers to prepare them well for university and beyond. We thrive not just on our students’ admission to their dream universities, but also focus on and celebrate their development over time.

As part of our holistic approach to education, Crimson Education provides a full suite of services powered by proprietary technology to facilitate our students in gaining admission into the best possible universities, including:

• A full-fledged Online High School (Crimson Global Academy);

• University Admissions Consulting;

• Boarding School Admissions Consulting;

• Extracurricular Activities and Leadership Coaching;

• Internship and Career Advising;

• Interview Training; and

• Personalised Mentoring for Individual Development.