What are the main responsibilities for this role?

Working closely with the US Chinese and English marketing team, this role will be focused on building, developing and furthering Crimson Education's market presence in the US by:

• Plan and execute marketing online and in-person events and campaigns to generate high-quality leads to continually feed in a healthy sales pipeline

• Manage and execute Chinese Facebook campaigns.

• Monitor leads and enrollments from marketing across all channels (Events, PR, WeChat, RED, FB, Content, Emails, SEO & more) with weekly/monthly progress reporting, customer behavior, and user experience.

• Support in coordination of specific outreach tactics including expos, seminars, webinars, school talks, and related event support.

What skills and experience are required?

• Native or Proficient in Mandarin

• Proficient in English - Spoken/Written

• Excellent communication skills

• Excellent organization skills

• Professionalism, Time and Stress Management, Confidence, Positive attitude (patience, empathy), Willingness to learn and go the extra mile

• Experience in Chinese Marketing platforms and channels

• Experience in Facebook Marketing campaigns.

• Experience in the Education or professional services (e.g. marketing agency, financial services, management consulting, hospitality, etc.) sector and using CRM (Salesforce) and multiple systems and platforms

• Experience in the education sector — for example, the high school or higher education space(s) (preferred but not mandatory)

• Background in college consulting or similarly parent focused roles (preferred but not mandatory)

Why work for Crimson?

• Rapidly growing, hyper-global, EdTech startup (Crimson named GVT Top 150 EdTech companies)

• Join a high performing, diverse, and ambitious team

• Utilizing innovative tech to re-imagine the education landscape

• Limitless growth and development opportunities

• If you're passionate about education and people and looking for a fast-paced, collaborative environment, and want to work with cutting edge technology then we'd love to hear from you!