Marketing Executive (Content + Search)

Details about this role

• Employment: Full-Time

• Location: Hong Kong (remote work possible for part of the week)

• Team: Working within the HK Sales & Marketing team

What you will be responsible for

This role focuses on content creation, digital marketing strategy, and SEO optimisation to drive lead generation, customer engagement, and marketing campaign success. Responsibilities include:

• Creating, editing, and managing high-quality content in both English and Chinese for websites, landing pages, blogs, email campaigns, and social media platforms.

• Planning and executing TOFU (Top-of-Funnel) and BOFU (Bottom-of-Funnel) campaigns to nurture and convert leads.

• Managing organic and paid search campaigns, including keyword research, ad copywriting, campaign setup, and performance optimisation.

• Implementing SEO strategies to improve website ranking and visibility in local search results.

• Collaborating with the digital marketing teams to localise and optimise global campaigns for the Hong Kong audience.

• Monitoring and analysing website traffic, campaign performance, and user engagement, and preparing detailed progress reports.

• Supporting the sales team by producing content tailored to the needs of prospective students and parents.

Skills we are looking for

• Proven experience in content marketing, digital marketing, and campaign management.

• Strong understanding of SEO, SEM, and SEA.

• Excellent copywriting and editing skills in both English and Chinese.

• Familiarity with paid advertising platforms (Google Ads, Facebook Ads, Instagram, etc.) to support lead generation campaigns.

• Creativity and the ability to develop engaging content that aligns with brand goals and resonates with target audiences.

Personal qualities we are looking for

• High learning agility and growth mindset – comfort in a fast-paced, high-growth environment.

• Creativity and initiative – you love to test new ideas and can see a project through from start to finish on time.

• Collaborative and communicative – a team player who works well with others to achieve shared goals.

• Passion for education and professional development.

Bonus skills and experience

• Proficiency in marketing tools like Canva, Marketo, Storyblok, or other marketing integration software

• Experience with A/B testing, CRO (Conversion Rate Optimisation), and performance marketing.

• Knowledge of the US/UK undergraduate application process.

Why work for Crimson?

• Rapidly growing, hyper-global, EdTech startup (named TIME Top50 EdTech companies)

• Join a high-performing, diverse, and ambitious team

• Utilise innovative technology to reimagine the education landscape

• Limitless growth and development opportunities

If you're passionate about education, looking for a fast-paced, collaborative environment, and want to work with cutting-edge technology, then we want to hear from you!

We will be in touch via email. Please keep an eye on your junk or spam folder for emails from HR.

Our Mission

Crimson Education was founded on the belief that all students should have access to global education. Our services are designed to accelerate each student’s trajectory towards the very best education and professional opportunities. Each student has a holistic, personalised Crimson team of mentors and teachers to prepare them well for university and beyond. We thrive not just on our students’ admission to their dream universities, but also focus on and celebrate their development over time.

As part of our holistic approach to education, Crimson Education provides a full suite of services powered by proprietary technology to facilitate our students in gaining admission into the best possible universities, including:

• A full-fledged Online High School (Crimson Global Academy);

• University Admissions Consulting;

• Boarding School Admissions Consulting;

• Extracurricular Activities and Leadership Coaching;

• Internship and Career Advising;

• Interview Training; and

• Personalised Mentoring for Individual Development.