Marketing Executive (PR + Event)

Details about this role

• Employment: Full-Time

• Location: Hong Kong (remote work possible for part of the week)

• Team: Working within the HK Sales & Marketing team

What you will be responsible for

This role focuses on public relations, event management, and partnership marketing to drive brand visibility, generate leads, and provide sales support. Responsibilities include:

• Supporting the sales team by driving high-quality leads to consultations through event-driven and partnership campaigns.

• Planning, coordinating, and executing local marketing events, workshops, and initiatives, ensuring seamless event delivery and outstanding attendee experiences.

• Building and maintaining relationships with key partners for collaborative marketing campaigns, including co-hosted events and joint promotions.

• Developing and implementing PR strategies to increase media coverage and brand awareness in Hong Kong.

• Creating and localising content in both English and Chinese, including social media ads, press releases, media pitches, event descriptions, and other PR and event materials.

• Collaborating with the digital marketing team to optimise online content, landing pages, social posts, and ads to promote local events and initiatives.

• Monitoring PR performance and event success metrics, analysing customer behaviour and user engagement, and preparing detailed progress reports.

Skills we are looking for

• Strong storytelling ability with experience in PR, media engagement, and event management.

• Excellent communication and relationship-building skills, with fluency in English and Cantonese (Mandarin is a plus).

• Knowledge of Hong Kong’s PR landscape and local marketing channels.

• Basic understanding of digital marketing platforms like Google Ads, Facebook, and Instagram to support event and PR campaigns.

• Creative thinking and the ability to work under pressure to meet deadlines.

Personal qualities we are looking for

• High learning agility and growth mindset – comfort in a fast-paced, high-growth environment.

• Creativity and initiative – you love to explore new ideas and can see a project through from start to finish on time.

• Collaborative and communicative – a team player who works well with others to achieve shared goals.

• Passion for education and professional development.

Bonus skills and experience

• Experience in event budgeting and logistics coordination.

• Proficiency in marketing tools like Canva, Marketo, or other marketing integration software

• An understanding of the US/UK undergraduate application process.

Why work for Crimson?

• Rapidly growing, hyper-global, EdTech startup (named TIME Top50 EdTech companies)

• Join a high-performing, diverse, and ambitious team

• Utilise innovative technology to reimagine the education landscape

• Limitless growth and development opportunities

If you're passionate about education, looking for a fast-paced, collaborative environment, and want to work with cutting-edge technology, then we want to hear from you!

We will be in touch via email. Please keep an eye on your junk/spam folder for emails from HR.

Our Mission

Crimson Education was founded on the belief that all students should have access to global education. Our services are designed to accelerate each student’s trajectory towards the very best education and professional opportunities. Each student has a holistic, personalised Crimson team of mentors and teachers to prepare them well for university and beyond. We thrive not just on our students’ admission to their dream universities, but also focus on and celebrate their development over time.

As part of our holistic approach to education, Crimson Education provides a full suite of services powered by proprietary technology to facilitate our students in gaining admission into the best possible universities, including:

• A full-fledged Online High School (Crimson Global Academy);

• University Admissions Consulting;

• Boarding School Admissions Consulting;

• Extracurricular Activities and Leadership Coaching;

• Internship and Career Advising;

• Interview Training; and

• Personalised Mentoring for Individual Development.