Want to revolutionise the future of education and do meaningful work that transforms future generations’ lives?

EdTech company Crimson Education was founded in 2013 from the idea that through personalised education, we can transform students into the world leaders of tomorrow. Since then, we have rapidly grown a mission-driven team that is dedicated to building the education system for the 22nd century. Our network includes 2,400 tutors and consultants worldwide who work with over 20,000 students.

Our tech platform connects tutors and mentors to high school students aiming to achieve admission and scholarships to top universities in the US, UK and beyond.

The Role

We are looking for an ambitious, entry-level Sales Development Representative (SDR) to join our UK & Europe team. You’ll be the first point of contact for prospective students and families — reaching out, qualifying interest, and booking meetings for our Academic Advisors.

Alongside outbound sales, you’ll also represent Crimson at career days, expos, and school events, helping us build relationships and generate leads. You’ll work closely with the Partnerships Manager, who leads Partnership strategy, while you focus on implementation and frontline sales outreach.

This is a fast-paced sales role, perfect for someone competitive, looking to learn and grow in business, and eager to grow into a full Account Executive down the line.

This is a full-time position suitable for someone based in England/UK who can travel domestically and around Europe as required. The position is hybrid with some travel into London for meetings/events and further afield as required. Candidates must be UK resident/UK passport holder. Strong interest in education and some sales experience preferred. 

The ideal candidate will be dynamic, able to build rapport easily, be teachable, and have a growth mindset.

The purpose of this role is to represent Crimson and be the first point of contact for incoming calls, leads and potential clients by:

• Providing resources to potential clients to inform them of Crimson services

• Providing schools, students and parents with relevant resources and information at career fairs, school talks etc.

• Working as part of a high performing team to provide the best experience to potential Crimson students

• What are the main responsibilities for this role?

• Prospect new students and families through outbound calls, WhatsApp, emails etc.

• Qualify leads to ensure they’re a fit for Crimson and book meetings with our Academic Advisors.

• Represent Crimson at career days, school expos, and fairs — talking to students, parents, and teachers, collecting leads, and promoting Crimson services.

• Follow up promptly with all event and inbound leads, ensuring they’re entered into Salesforce/CRM and moved through the pipeline.

• Support the Partnerships Manager with the implementation of school-facing activities (career days, competitions, expos).

• Consistently hit and exceed weekly and monthly targets for booked meetings and lead generation.

• Keep detailed records of outreach, pipeline activity, and outcomes.

What skills, experience and qualities are required?

• University degree required

• Excellent English - Spoken/Written

• Strong communication skills — confident talking to parents, students, and school staff.

• Competitive, resilient, and target-driven — motivated by hitting goals and earning commission.

• Detail-oriented and organised — able to manage follow-ups and keep CRM data accurate.

• Comfortable representing Crimson at schools and public events.

• Interest in sales and a clear ambition to grow into senior sales or partnerships roles.

What we offer?

• Base salary + commission structure.

• Clear progression path: SDR → Account Executive/Academic Advisor.

• Ongoing sales training and mentorship.

• Opportunity to represent a global education brand at events and schools.

• Be part of a mission-driven company helping students reach the world’s top universities.

• Hybrid working environment.

• Limitless development and exposure- our internal promotions/role changes made up 33% of all recruitment last year.

• $1,000 training budget per year- we love to level up!

• Psychologist on staff

If you're passionate about education and people and looking for a fast-paced, collaborative environment, and want to work with cutting-edge technology then we'd love to hear from you!

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